Like many of you, I'm captivated by CBS's new reality show, Undercover Boss. The premise itself intrigues--take your upper level American executive, send him (so far, all hims) out in the trenches of his company, and watch him work--and struggle--in the entry-level jobs that are the foundation of the organization's success.
At the end of the show, the exec (now shaved and suited up) reveals the deception and talks to each of the significant people he worked with during his week undercover. Sometimes, he's offering a wake-up call, like the one GSI Commerce CEO Michael Rubin gave testy call center rep Danielle last night. But most of the time, he's giving praise, amazement, and some sort of unexpected recognition and rewards for the job well done.
At least he's trying to offer recognition and rewards. And here's where I get frustrated.
I'm not sure the "undercover bosses"--nor our "above-cover" bosses-- always understand how to recognize and reward someone in a way that makes a difference. For example, Rubin's reward last night to a father who's pulled himself up from living on the streets was to give him money for Christmas presents. That's lovely, and of course the employee was pleased. But Christmas presents fade.
How about having child care at the factory one evening a week so the night-shift dad could see his daughter during early-evening breaks? The episode showed her running around in the break room anyway, which probably made the firm's lawyers break out in hives. How about setting up a scholarship and giving him a stake in increasing it it tied to his own growth and achievement?
Also last night, a working mom who mentioned caring about her sons' football team was given $5000 for their uniforms. The episode's "where-are-they-now" postscript said they were the "best dressed of the league." Again, that's nice, but could that $5k today have helped the mom stay out of debt when those footballers are ready for college?
Of course, there have been several examples where the bosses gave promotions, engaged people in leadership development programs, and offered to mentor and guide their careers. My favorite was the first episode with Waste Management COO Larry O'Donnell, where, after working alongside a young woman holding down several roles, quickly promoted her, then kicked the butt of the regional supervisor who needed to hire two more people to replace her.
Now that's what I'm talking about--that kind of recognition and reward makes a difference every time.
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